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Even past its founder’s Twitter feed and swashbuckling ways, Tesla has managed to carve out substantial mindshare with the public. Moreover, the company took a huge leap, with over 50% of the U.S. plug-in electric vehicle (EV) market, driven mainly by its Model 3, a more entry-level offering.
Past Tesla, the landscape is crowded with many brands carving out their own EV products. Toyota’s Prius PHEV is the closest to Elon Musk’s empire, with 23,630 units sold in 2019 out of just more than 326,000, according to the Transportation Research Center at Argonne National Laboratory in Illinois.