This Agency Seeks to Put One Electric Car Company in Pole Position

YML nabs duties for Volvo-backed Polestar

Polestar is a joint effort by Chinese car giant Geely and Volvo. Polestar

Even past its founder’s Twitter feed and swashbuckling ways, Tesla has managed to carve out substantial mindshare with the public. Moreover, the company took a huge leap, with over 50% of the U.S. plug-in electric vehicle (EV) market, driven mainly by its Model 3, a more entry-level offering.

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@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.