This Agency Puts Storytelling First to Connect Brands and Consumers in a Mobile World

Day One works with American Express, Chipotle and Sonos

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When Day One Agency opened its doors in March 2014, its main mission was to “stop the world in its tracks with stories that connect,” according to agency CEO Josh Rosenberg. That’s happening more and more on mobile for a lot of brands, including some of Day One’s clients: American Express, Chipotle, Nike and Victoria’s Secret.

The 50-person shop, with offices in New York and Los Angeles, specializes in shaping, sharing and fueling brand narratives by crafting the best stories, finding the right social channels to share them on and finding the best publications to cover them through the agency’s public relations arm.

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This story first appeared in the Jan. 15, 2018, issue of Adweek magazine. Click here to subscribe.