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BETC Sao Paulo has created an app that counts the number of times a woman is interrupted by a man (or anyone really). Woman Interrupted launched today in celebration of International Women’s Day and is available for download on Apple’s app store.
The agency created the app after coming across a 2014 George Washington University study that found women get interrupted more than men.
“At first glance, it may seem like a small problem, but it reflects deeper issues of gender inequality at work and in society,” said Gal Barradas, BETC Sao Paulo founder and co-CEO.
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