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The nominees for Excellence in Title Design at the SXSW Film Festival this year included lots of stunning trailers for well-known television shows—Stranger Things, Jessica Jones, The Crown, Westworld and Doctor Strange.
But an pair of advertising creatives beat them all—with a book trailer, of all things—to take the jury prize.
The trailer for Jared Young’s debut novel, Into the Current, was the first book trailer to ever screen at SXSW, and the first book trailer to be awarded a jury prize by a major festival.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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