This Agency Connects With 100 Million Customers Through Hair

Salons and barbershops aren't just for grooming

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For its impressive brand activations, Wil Power Entertainment has an unexpected advantage: its vast network of over 100,000 independent salons and barbershops across the country. And this strategy seems to be paying off. The Cypress, Calif.-based creative shop claims it connects with more than 100 million customers annually.

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This story first appeared in the May 28, 2018, issue of Adweek magazine. Click here to subscribe.