This Ad's Epic Search for Habitable Planets Reminds Us What We Take for Granted

Agency Gut channels Interstellar for a message on sustainability

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This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect.

In the 2014 film Interstellar, we watch as Matthew McConaughey’s character explores the galaxy in search of a new home for humanity as our planet becomes dangerously inhospitable.

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