This Ad Agency Decided Now Was the Right Time to Launch Its Own Brand Consultancy

Hill Holliday bucks the trend with new division

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Traditional ad agencies and consultancies are converging. It’s no longer news. Accenture and Deloitte continue to acquire creative shops around the world, but this week, two major industry groups, the 4A’s in the U.S. and the IPA in the U.K., even hinted that they would begin letting such organizations join their ranks.

Some agencies have, in turn, begun launching their own in-house consultancy divisions to help clients better understand how they can stay ahead of rapidly evolving consumer behaviors, especially in the digital realm.

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