This Ad Agency Decided Now Was the Right Time to Launch Its Own Brand Consultancy

Hill Holliday bucks the trend with new division

Calvin Klein was HHBrandable's first client. Hill Holliday

Traditional ad agencies and consultancies are converging. It’s no longer news. Accenture and Deloitte continue to acquire creative shops around the world, but this week, two major industry groups, the 4A’s in the U.S. and the IPA in the U.K., even hinted that they would begin letting such organizations join their ranks.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.