This Ad Agency Bucked Industry Trends and Acquired a Consultancy

Kansas City's Barkley bought nearby XperienceLab

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Talk of ad agencies competing with consultancies is nothing new. But related conversations have only grown more intense over the past year after Deloitte acquired San Francisco shop Heat, Accenture bought London’s Karmarama and consultancies started participating in traditional new business pitches.

This week, independent Kansas City agency Barkley turned the popular narrative on its head by announcing it had acquired nearby XperienceLab for an undisclosed sum. A Barkley spokesperson declined to discuss details of the deal.

XperienceLab, a St.

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