This Ad Agency Bucked Industry Trends and Acquired a Consultancy

Kansas City's Barkley bought nearby XperienceLab

XperienceLab managing director and co-founder Michael Chandler helped launch the firm in 2013. Barkley, XperienceLab

Talk of ad agencies competing with consultancies is nothing new. But related conversations have only grown more intense over the past year after Deloitte acquired San Francisco shop Heat, Accenture bought London’s Karmarama and consultancies started participating in traditional new business pitches.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.