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Cannes Lions provides a recruiting opportunity like no other; the talent showcased and attending the festival is undeniable. It is a beacon, showing how all aspects of the industry are evolving, from agencies’ creative product to client needs and challenges. As the world’s advertising and brand community flocks to the south of France to take the pulse of the industry and find their agency’s next superstars, there are, however, a few important questions to consider before getting blinded by the glitter of the awards.