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If you watched any television last week, chances are you saw new ads from LG, Walmart and Burger King. You may also have noticed some trailers for new Warner Bros. movies or gotten a certain Hyundai jingle stuck in your head.
Advertisers spent nearly $871 million on broadcast placement for the week of April 17, according to data from Kantar Media, with around 13 percent of that spent on new creative. For the five brands that spent the most on new TV advertising, however, new creative accounted for 63 percent of their total spend, or around $25.5
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