These PSAs About Opioid Addiction Focus on the Parents of Sufferers

Ads show the devastating ways drugs affect a family

close up of man and woman having a heated discussion while in a store
The ads, created by Terri & Sandy, show how a child suffering from addiction can tear apart a marriage. Partnership for Drug-Free Kids

Many PSAs about the opioid crisis focus on the sufferers themselves—and their plights as they try to get better—like this Truth campaign from the Ad Council that used a video display in New York to let passersby watch an opioid addict named Rebekkah endure her first three days of detox.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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