These Playful Print Ads Illustrate Why It's Worth Traveling in the Middle of the Week

Both campaigns are from BBDO Bangkok, encouraging weekday travel, when Thailand’s tourist spots aren’t so crowded.

Take, for example, the sun-kissed beaches at Krabi. As you’ll see in the ad below, there’s way more clutter, human and otherwise, under those weekend umbrellas:

Similarly, at this resort in the mountain town of Chiang Rai, it looks much easier to summon waitstaff midweek than vie for their attention on a packed weekend night:

Finally, it sucks showing up on a Saturday for a romantic getaway at Udon Thani only to discover there’s not a single unbooked hotel room in town:

Note the placement of the calm, contented travelers in each ad.