These Playful Print Ads Illustrate Why It’s Worth Traveling in the Middle of the Week

BBDO Bangkok brings back its 'Weekdays' campaign for AirAsia

Everything's a little quieter in the middle of the week. BBDO Bangkok

Thai AirAsia books a return flight, of sorts, with “Weekdays 2,” the playful follow-up to its acclaimed “Weekdays” push from 2015.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.