These Playful Print Ads Illustrate Why It's Worth Traveling in the Middle of the Week

BBDO Bangkok brings back its 'Weekdays' campaign for AirAsia

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Thai AirAsia books a return flight, of sorts, with “Weekdays 2,” the playful follow-up to its acclaimed “Weekdays” push from 2015.

Both campaigns are from BBDO Bangkok, encouraging weekday travel, when Thailand’s tourist spots aren’t so crowded.

Take, for example, the sun-kissed beaches at Krabi. As you’ll see in the ad below, there’s way more clutter, human and otherwise, under those weekend umbrellas:

Similarly, at this resort in the mountain town of Chiang Rai, it looks much easier to summon waitstaff midweek than vie for their attention on a packed weekend night:

Finally, it sucks showing up on a Saturday for a romantic getaway at Udon Thani only to discover there’s not a single unbooked hotel room in town:

Note the placement of the calm, contented travelers in each ad.

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