Marketing Innovation

These Graduates Took Agency TikTok Handles Hostage, and Won't Give Them Back Until They Get a Job

"Our demands are simple—give us a placement and we'll return the account"

graduates in masks — Creative duo and recent graduates Alex & Oli have 'hijacked' the TikTok accounts of the U.K.'s best agencies.Alex & Oli

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LONDON—It can’t be easy for recent graduate right now, with ad agencies on both sides of the pond hemorrhaging talent as they try to stem the financial impact of the coronavirus pandemic.

But two semi-anonymous British creatives who graduated in August have found an unusual way to get the attention of the U.K.’s best ad agencies: They’ve registered TikTok accounts in all of their names, and say they will hold them hostage until each one offers them a job.

The