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Some may say the quirky tagline is dead, but history shows us that when done well, it can become a magical thing that seeps into culture. The best recent example was the phenomenon that was Wieden+Kennedy’s “Dilly Dilly” for Bud Light.
Hoping to put their own spin in an attempt to enter the lexicon, Mother recently launched some quirky—OK, they’re flat-out weird—spots for Dave & Buster’s, a brand that the agency scooped up in June after a pitch in March.
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