Ad of the Day

These Brilliantly Designed Candy Bar Ads Show You What Doesn't Make It Onto the Packaging

TBWA\Paris campaign shows how Le Chocolat des Francais bars 'only keep the best of France'

Chocolat des Francais – Petanque 2021 — The campaign was inspired in part by how the pandemic has made travelers long for the highs and lows of life in the real world.

March 18, 2021

If you picture France, you’re likely to conjure up images of bicycle baskets filled with baguettes, romantic espresso dates by the Seine or standing in awe of soul-elevating architecture.

David Griner

@griner
david.griner@adweek.com

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Ad of the Day

These Brilliantly Designed Candy Bar Ads Show You What Doesn't Make It Onto the Packaging

TBWA\Paris campaign shows how Le Chocolat des Francais bars 'only keep the best of France'

David Griner

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David Griner