Ads of the Day

These Brilliantly Designed Candy Bar Ads Show You What Doesn't Make It Onto the Packaging

TBWA\Paris campaign shows how Le Chocolat des Francais bars 'only keep the best of France'

Chocolat des Francais – Petanque 2021 — The campaign was inspired in part by how the pandemic has made travelers long for the highs and lows of life in the real world.

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If you picture France, you’re likely to conjure up images of bicycle baskets filled with baguettes, romantic espresso dates by the Seine or standing in awe of soul-elevating architecture.

If you go to France, you might see all that, but you’ll also see your share of billowing trash, angry drunkards, lung-shredding pollution and all the other delights that come standard with cities all over the world—along with a few that are regionally specific, like incessant labor strikes.