These Brilliantly Designed Candy Bar Ads Show You What Doesn’t Make It Onto the Packaging

TBWA\Paris campaign shows how Le Chocolat des Francais bars 'only keep the best of France'

The campaign was inspired in part by how the pandemic has made travelers long for the highs and lows of life in the real world.

If you picture France, you’re likely to conjure up images of bicycle baskets filled with baguettes, romantic espresso dates by the Seine or standing in awe of soul-elevating architecture.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."