These Brilliantly Designed Candy Bar Ads Show You What Doesn't Make It Onto the Packaging

TBWA\Paris campaign shows how Le Chocolat des Francais bars 'only keep the best of France'

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

If you picture France, you’re likely to conjure up images of bicycle baskets filled with baguettes, romantic espresso dates by the Seine or standing in awe of soul-elevating architecture.

If you go to France, you might see all that, but you’ll also see your share of billowing trash, angry drunkards, lung-shredding pollution and all the other delights that come standard with cities all over the world—along with a few that are regionally specific, like incessant labor strikes.

In

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in