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These Agency Creatives Made a Faux Clothing Line to Call Out Rape Victim Blaming in India

Talent from Hill Holliday and BBDO developed the satirical saris

This fake line of saris seeks to raise money to educate and empower women against violence.Hill Holliday
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By Minda Smiley

May 8, 2019

Earlier this year, an Indian woman was lambasted for telling a group of girls they “deserve to get raped” for wearing clothing that showed their legs.

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Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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