These Agency Creatives Made a Faux Clothing Line to Call Out Rape Victim Blaming in India

Talent from Hill Holliday and BBDO developed the satirical saris

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Earlier this year, an Indian woman was lambasted for telling a group of girls they “deserve to get raped” for wearing clothing that showed their legs.

Her comments point to the severity of India’s rape crisis, which often places blame on the victim. Last year, a Thomson Reuters Foundation survey named India the most dangerous country for women, largely because of its rampant sexual violence problem.

Now, a group of young creatives at Hill Holliday and BBDO have taken it upon themselves to address the issue via a line of saris that are perfect for women who want to protect themselves from “prying eyes and unwelcome penises.”

While the saris aren’t actually for sale, the “price” for each one is actually a suggested donation amount, with proceeds going toward an organization called Sayfty that works to educate and empower women against violence.


Each sari on the site includes a direct yet tongue-in-cheek description.



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