These 7 U.S. Campaigns Confronting Gender Stereotypes Could Win a Glass Lion at Cannes

Nike, Adidas and Gillette are all in the running

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The Glass Lion, like its Titanium cousin, is one of the more unique and highly sought after awards in Cannes. Since its inception in 2015, the honor has shone a light on efforts to break advertising’s tired stereotypes from within.

Past Glass Grand Prix winners include campaigns that broke stigmas around menstruation in India, the first transgender pop group and the oft-awarded Fearless Girl. Last year’s Glass Grand Prix winner, #BloodNormal, made a powerful statement about destigmatizing menstruation (advancing an issue raised by the first winner of the top prize).

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