These 7 U.S. Campaigns Confronting Gender Stereotypes Could Win a Glass Lion at Cannes

Nike, Adidas and Gillette are all in the running

Adidas' 'Here to Create Change' campaign from TBWA\Chiat\Day New York is up for a Glass Lion. Adidas

The Glass Lion, like its Titanium cousin, is one of the more unique and highly sought after awards in Cannes. Since its inception in 2015, the honor has shone a light on efforts to break advertising’s tired stereotypes from within.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.