These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

Performance is based on the Cultural Insights Impact Measure

Reflection of a boy with no right hand holding a football with the left hand in the bathroom
“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. P&G/Gillette

Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences.

@monicroqueta Mónica is a breaking news reporter at Adweek.