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Four Atlanta agencies have united to form the Advertising for Change coalition to promote diversity in their hometown.
JWT Atlanta, 22squared, Fitzgerald & Co. and Moxie make up the coalition, which launched today and promotes inclusion both as a better business practice and a way to help Atlanta stand apart as a destination for advertising talent.
“We have as much responsibility to reflect our community as we do our clients’ brands and our own bottom lines,” JWT Atlanta CEO Spence Kramer said in a statement.