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The Cannes Lions International Festival of Creativity has selected 15 rising women in the ad industry to send to this year’s weeklong event as part of a long-term effort to improve the festival’s gender balance.
The “See It Be It” program offers each honoree an all-expenses-paid pass (including flights and accommodations) aimed at helping winners network and further their careers. The news follows an announcement earlier in the month from the festival that juries this year were 43 percent female–an all-time high for the festival.