Ad of the Day

There's a Good Reason This Ad Is So Upbeat About Death

Nonprofit Marie Curie wants people talking about the inevitable

marie-curie-talk-about-death-2019 — The campaign wants to erase the stigma of talking about death so that more people will formalize their end-of-life plans.Marie Curie

By David Griner

November 4, 2019

To date, no one has ever avoided death by not talking about it.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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