WPP-backed The&Partnership has hired its first president of New York: Agnes Fischer, who was previously Droga5’s executive group director and co-head of account management, where she ran the agency’s JP Morgan Chase and New York Times accounts.
She told Adweek that she left Droga5 “amicably” last month.
“It was the opportunity to help build and shape something” that attracted her to The&Partnership, Fischer said. “I loved Droga5; it was my home. It was a very hard decision to make when this offer came through.”
Fischer will lead The&Partnership’s client and business operations in New York and report to North America CEO Andrew Bailey.
“We wish her every success in the next chapter of her career,” a Droga5 spokeswoman said in a statement to Adweek. There are no apparent plans to replace her at this time.
Fischer said that she was impressed by The&Partnerships’s approach to tackling “real business challenges” and its “creative ambition.” Fischer said that she’s looking forward to building on the agency’s recent new business momentum and “nurturing” its creative talent.
The&Partnership added the Canadian account for client Toyota just last month and picked up social media work for Carlsberg Group’s Kronenbourg 1664, Grimbergen, Carlsberg and Somersby cider brands in September. A year ago, the agency won both the creative and media business for retailer Chico’s, a client Fischer said she is especially excited to work on. “It’s one of those well-known brands that can really be modernized,” she explained.
Fischer said she is also looking forward to working with The Wall Street Journal. At Droga5, she played a key role in developing The New York Times’ ongoing “The Truth Is Hard to Find” campaign, a transparent effort that showed the immense amount of work and dangers its journalists face to deliver the news. The&Partnership released an effort last year in that vein for The WSJ, called “The Face of Real News,” that profiled a few of its most prominent reporters and detailed how they landed their biggest stories.
Before joining Droga5 in 2015, Fischer held a two-year stint as business director for Anomaly and is also a veteran of Publicis. Her first agency job was as an account executive for TBWA\Chiat\Day, a role she held from 2001 to 2003, during which time she witnessed the beginning of the separation of media and creative. Fischer said when she first joined TBWA on its Absolut account, the media and creative teams worked in tandem.
“When media was gutted out of the creative agencies, there was such a weird, different vibe,” Fischer said, explaining why she’s eager to be back at an agency that houses media and creative together.
Given her industry experience, Fischer said she thinks she is well-positioned to get The&Partnership “to the next stage” in its creative output.