Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
From the outside looking in, the gaming community can appear as a collection of intense, very skilled console (or PC) warriors—and for some, that can be intimidating. In reality, the world of gaming is powered by fans that occupy the entire spectrum of ability, ranging from experts to absolute novices.