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The Truth Initiative, Ad Council and the Office of National Drug Control Policy (ONDCP) unveiled a collaborative effort this morning, along with its first series of national public awareness ads, to fight the country’s opioid epidemic—an ongoing focus of the Trump administration.
“The Truth About Opioids” media, education and multichannel campaign will primarily target Americans aged between 18 and 25, as last year, 2.5 million in that age range are said to have misused opioids. According to Truth, 115 Americans, on average, die daily of an overdose.
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