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The Wall Street Journal Wants You to ‘Read Yourself Better’

The newspaper will temporarily drop its paywall

a billboard that read
The Wall Street Journal released a new brand marketing campaign today. The Wall Street Journal

By Sara Jerde

November 4, 2019

The Wall Street Journal wants you to read “better” and will temporarily remove its paywall in an effort to convince you to pay for its journalism.

Sara Jerde
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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