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Through a series of animated stories, The Salvation Army is delicately shedding light on the many “battles” people in need face during the holiday season—while trying to avoid guilting those in a position to help.
The “Fight For Good” holiday campaign, created by the largest U.S. independent agency The Richards Group, is comprised of four animated videos cut into 60-second, 30-second and 15-second spots. Each depicts stories of hunger, homelessness and financial difficulty, and though they focus on fictional animated characters, The Salvation Army hopes viewers understand that these stories are all too real for too many people.