The Right Strategy, Culture and Partners Will Spark Digital Transformation

Part 2 in a 4-part series

People standing in a line and interacting with a screen projected onto a wall. — Digital transformation will occur when there's alignment between new strategies and new technology. Getty Images

September 6, 2019

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

This four-part series aims to help executives better understand how to succeed in digital transformation. In part one, we identified three critical pillars of success:

Greg Boone

@iCiGreg

Greg Boone is the co-CEO of Blue Acorn iCi. (Disclosure: Adweek’s parent company, Beringer Capital, is an investor in Blue Acorn.)

Chris Guerra is the co-CEO of Blue Acorn iCi. Blue Acorn iCi is an independent digital consumer experience company with a 400-person team of engineers, data scientists, digital commerce experts, designers and strategists working across offices in Charleston, S.C., Raleigh, N.C., New York, Toronto, Los Angeles, San Antonio, Texas and Shelton, Conn. It's built digital content and commerce experiences for brands such as Casper, Charter Communications, Gerber, Panera Bread, Ticketmaster and others. (Disclosure: Adweek’s parent company, Beringer Capital, is an investor in Blue Acorn iCi.)

Digital Transformation

The Right Strategy, Culture and Partners Will Spark Digital Transformation

Part 2 in a 4-part series

Greg Boone

Chris Guerra

About

Subscriptions

Events

Publications

INDEPENDENCE DAY SALE

Subscribe today!

Greg Boone

Chris Guerra