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In 2017, R/GA didn’t have a corporate social responsibility program. The agency’s new art director, Bayyina Black, wanted to change that. A town hall meeting helped inspire her.
As Black listened to founder Bob Greenberg talking about the downturn in the economy at the time, she thought back on a Giving Trip she took with Toms Shoes. She had an idea which led to a business proposition that eventually grew into R/GA’s Make / Good for Businesses, a pro bono program that supports entrepreneurs of color.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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