The Problem With a Self-Congratulatory Mindset

'Perfection perception' is a problem

Illustration of business man next to a clap-o-meter machine that rates him as great
As individuals and teams, let’s move away from the fallacy of perfection perception. Getty Images

As advertising specialists, the very strength that we pride ourselves on can also be our biggest weakness: the ability to craft and promote an effective message.

Jeff Tan is U.S. innovation solutions officer at Dentsu Aegis Network.