Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Now that Halloween has come and gone, it’s time to break out the mistletoe and prepare for the holiday ads to start rolling in. One of this year’s first is a sentimental spot for the United States Postal Service, which seeks to convince U.S. shoppers that it’s the most reliable carrier for all their holiday needs—no matter how big or small the package.
The broadcast ad by McCann New York opens on Modern Family’s Jeremy Maguire pouting over a raggedy old stuffed bear, even though his parents seem to be going out of their way to cheer him up.
We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in