Agencies USPS Saves Christmas for One Kid in This Heartwarming New Ad Postal Service showcases reliability in the spot from McCannBy Lindsay Rittenhouse|November 6, 2017 A new spot by McCann aims for the holiday heartstrings.USPSShare By Lindsay Rittenhouse|November 6, 2017 Share Now that Halloween has come and gone, it’s time to break out the mistletoe and prepare for the holiday ads to start rolling in. One of this year’s first is a sentimental spot for the United States Postal Service, which seeks to convince U.S. shoppers that it’s the most reliable carrier for all their holiday needs—no matter how big or small the package. The broadcast ad by McCann New York opens on Modern Family’s Jeremy Maguire pouting over a raggedy old stuffed bear, even though his parents seem to be going out of their way to cheer him up. We come to learn that the boy’s treasured bear is missing something very small but very special, and although his parents purchased it online at the last minute, the USPS delivered it before Christmas morning to the relief and delight of all involved. The ad, which is meant to showcase the USPS’s reliability during the busiest time of the year (even busier these days as more Americans than ever shop online rather than in store), will be featured on national television from Nov. 6 to Dec. 20. Print, radio, digital, social, display media, mobile and paid search placements will supplement the broadcast campaign. The ad also subtly highlights the postal service’s new Informed Delivery feature, which allows customers to digitally track their household’s incoming mail. IPG’s McCann Worldgroup won the USPS creative account in 2013. It now handles the business alongside MRM McCann, Casanova//McCann and UM, all of which helped create the holiday ad. CREDITS Agency: McCann New York Chief Creative Officer: Tom Murphy Executive Creative Director: Chris Mitton Executive Creative Director: Nir Refuah Creative Director: EJ Lee Creative Director: Joey Monteverde Chief Production Officer: Nathy Avarim Senior Producer: Donna McCracken Senior Producer: Sara Ward Executive Business Director: Kevin Scher Group Account Director: Laura Decker Account Director: Rik Koletar Account Supervisor: Christina Rizzo Account Executive: Mercedes Ward Assistant Account Executive: Cornelia Sullivan Strategy Director: Anna Andreis Strategist: Jacklyn Baillergeon Strategist: Collin Peters Production Company: Hungry Man Director: Bryan Buckley Editorial Company: Big Sky Editor: Chris Franklin VFX Supervisor: Ryan Sears Sound: Sonic Union Sound Mixing: Paul Weiss Color and finishing: Nice Shoes Colorist: Chris Ryan Adweek Adweek