Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
When you hear a poem in an ad, especially a Super Bowl ad, it’s usually a safe and licensed choice lifted from the long-dead likes of Whitman or Frost.
But Coca-Cola went a different direction with its Super Bowl ad, building it instead around a lovely and original poem about inclusiveness, identity, individuality and, yes, Coke.
So was the ad written by a poet or a copywriter? Both, actually, in the form of Wieden + Kennedy Portland’s Becca Wadlinger, who cut her teeth on poetry long before she was recruited into the world of advertising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in