The Outsider Candidates the Ad Industry Thinks Could Replace Mark Read

Industry insiders believe WPP's next leader will not be an internal promotion

As soon as news broke of Mark Read’s decision to step down from the helm of WPP at the end of the year without a successor, the adland rumor mill went into overdrive trying to identify who might be WPP’s next leader.

A source with direct knowledge of the matter told ADWEEK no decision had been made on who would fill the chief executive (CEO) role. WPP’s board is currently conducting a full search and interviewing both external and internal applicants.

That hasn’t stopped the publication of reports hedging bets on which current WPP execs might replace Read. Names in the mix include WPP Media CEO Brian Lesser; Ogilvy CEO Devika Bulchandani; VML CEO Jon Cook; and Johnny Hornby, CEO of WPP’s communications agency division, who was recently appointed to the executive committee.

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Rebecca Stewart-2022

Rebecca Stewart

Rebecca is Adweek's brand editor.

Brittaney-Kiefer-2021

Brittaney Kiefer

Brittaney is Adweek's creative editor based in London.

Alison Weissbrot

Alison Weissbrot

Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.