The Origin Story of Ukraine's Creative Industry

How the nation's advertising and communications scene has been evolving over the past decade

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

The following article is from Adweek’s special issue “On Ukraine, by Ukrainians,” published April 25, 2022, and created entirely by Ukrainian writers, editors and artists amid the ongoing all-out war in their homeland.

Aug. 24, 1991. The Supreme Soviet of the Ukrainian Soviet Socialist Republic declared the independence of Ukraine. After the soviet dictatorship, Ukraine—an Eastern European country—renewed its independence. It kept going its own way, and its creative market started to form as well.

Over the next decade, Ukrainians mastered the new profession.



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This story first appeared in the April 25, 2022, special issue of Adweek magazine, created entirely by Ukrainian writers, editors and artists.