The New York Times Focuses New Ads on How It Reflects and Enriches Readers' Lives

Longtime agency Droga5 crafts a personal follow-ups to its decorated 'Truth' ad series

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Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she’s reading stories about Eugene O’Neill, TV dinners, book publishing and “getting older without getting old.”

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