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When it comes to celebrating a major anniversary or global event, it’s standard practice for sports leagues to gather together as many active or retired players as possible and cram them into an ad.
The results, while packed with nostalgic references and familiar faces, can often be chaotic and feel less like storytelling than a crowded stage of honorees waiting for their turn to talk.
The NBA, celebrating its 75th season in 2021-2022, successfully sidesteps the potential for a jumbled free-for-all with its wonderfully uplifting anthem spot, “NBA Lane” from agency Translation.
Actor Michael B.
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