The Modern Chief Creative Officer Must Lead Through Inspiration and Communication

The CCO is the cruise director of the agency, guiding the creative vision and team

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

This is the second in a dedicated series of stories to analyze what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small, and those independent or operated by holding companies. The first piece in the series looks at the changing role of the modern CEO.

Creativity doesn’t just happen. The “be creative now” command that many creatives have heard in their careers doesn’t exactly get the creative juices flowing.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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