The Modern Agency CMO Must Balance Brand Building, Business and Culture

The most scrutinized position needs to be nimble, manage growth and nurture relationships

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The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered.

Adweek has dedicated a series of stories analyzing what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small, and those independent or operated by holding companies.

Up next is the chief marketing officer. If the CEO is the captain of the ship, the chief marketing officer is the hard-working, highly visible first mate.

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