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The Martin Agency Redefines 'Virginia Is For Lovers' Nearly 50 Years After Its Inception

The new tagline focuses 'everyone' and the challenges people overcome together

The new spots for the Virginia Tourism Corporation are focusing on real families and the socioeconomic and politicized struggles they deal with.Virginia Is for Lovers
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By Erik Oster

September 17, 2018

Developed almost 50 years ago when the agency was still known as Martin & Woltz Inc., The Martin Agency’s “Virginia is for lovers” has stood the test of time, becoming one of the most iconic tourism slogans ever created.

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Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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