The Martin Agency Doubles Number of Women on Its Executive Committee as President Departs

Beth Rilee-Kelley spent 35 years with the agency

The Martin Agency executive committee. The Martin Agency
Headshot of Lindsay Rittenhouse

Today The Martin Agency unveiled a new, more inclusive executive committee with twice as many female representatives as before. Four out of the nine members on the committee are women, and the agency also boasts a 50/50 male-to-female officer ratio.

A spokesperson also confirmed that president and 35-year veteran Beth Rilee-Kelley has left the agency but declined to elaborate.

“Gender discrimination isn’t an HR issue. It’s a cultural issue,” said CEO Kristen Cavallo in a statement. “And the fastest way to change a culture is to level the playing field in leadership.”

Cavallo became the agency’s first female CEO in December, just two weeks after longtime CCO Joe Alexander departed amid reports of sexual harassment allegations made against him.

At the time, Cavallo said, “obviously, there is a need for a new direction,” and promised to increase diversity and improve culture at the creative shop best known for its Geico ads.

“I’m proud of this news,” Cavallo noted today, “but we’re not done. Not by a long shot. We’re not diverse enough. We see it. We’re on it.”

Chief among the promotions announced today is the elevation of Carmina Drummond, previously senior vice president and managing director of Agency Operations. Drummond will now assume the new role of chief culture officer, responsible for leading diversity and inclusion, learning and development and employee satisfaction initiatives.

Drummond joins the executive committee as its fourth female leader alongside Cavallo, CCO Karen Costello (who replaced Alexander in January) and CFO Janet White. The other five executives sitting on the nine-member committee are men.

The Martin Agency also announced the promotion of managing director Chris Mumford to the role of president. His main focus in the role will be to coordinate IPG integrated service offerings for clients, like Geico, accessing disciplines across the agency network.

Specifics regarding the departure of Rilee-Kelley, who ran the agency’s human resources department before being promoted, are unclear at this time.

Additionally, Steve Humble was elevated to COO from managing director of integrated content production and development, and Jerry Hoak was promoted to executive creative director and managing director.

Chief strategy officer Michael Chapman and CMO Chris Shumaker fill out the committee.

In early December, the week after The Martin Agency parted ways with Alexander, Adweek published a story featuring testimony from 11 individuals who previously worked directly with the ousted CCO. They summarized a pattern of alleged misbehavior, spanning nearly two decades and also shed light on a monetary settlement reached with a former employee who accused Alexander of sexual harassment in 2013.


@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.