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Today IPG’s The Martin Agency announced that it has created the executive committee-level position of chief client officer and designated veteran Danny Robinson for the role.
Robinson will be responsible for working with account management to promote creative ideas, collaborate with creative teams to determine what drives clients’ businesses and partner with clients to sell breakthrough work throughout their organizations—all in the interest of fighting against “brand invisibility.”
“The brands we represent need to be talked about within culture at large,” The Martin Agency CEO Kristen Cavallo told Adweek.