The Martin Agency CEO Kristen Cavallo Explains Why She's Heavily Involved With Her Clients

For the second consecutive year, the IPG shop is Adweek's US Agency of the Year

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The Martin Agency is Adweek’s U.S. Agency of the Year for the second consecutive year, largely on the back of its creative work for clients like Axe, DoorDash, Geico and more. Creatives at the agency and clients say one of the agency’s differentiators is CEO Kristen Cavallo—her involvement in selecting clients, but also her passion for the creative team and the work it produces.



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