The Gap Names Johannes Leonardo as Lead Creative Agency

It's the company's first AOR since 2012


The Gap, or the banner brand of retail conglomerate Gap Inc., recently chose Johannes Leonardo to lead its creative marketing efforts, an agency spokesperson confirmed today.

“We are working with Gap to help meet their business objectives and re-establish the brand’s cultural relevance once more,” read a statement from the representative.

Spokespeople for the Gap have not responded to repeated requests for comment over the past month.

One party close to the matter said talks between agency and client began this spring, soon after Alegra O’Hare joined the Gap as svp, chief marketing officer on Feb.

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