The Duplass Brothers Explain Why They're Jumping Into the Ad World With the Creative Shop Donut

Indie filmmakers think they're the perfect fit for brands

Over a decade ago, Mark and Jay Duplass made waves in the independent filmmaking world with their down-to-earth, low-budget approach. Now the brothers behind HBO’s short-lived Togetherness and the upcoming anthology comedy Room 104, as well as films like Blue Jay for Netflix—they’re prolific—are moving into the ad space with Donut, a new Los Angeles-based creative shop that will produce branded entertainment.

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This story first appeared in the May 1, 2017, issue of Adweek magazine. Click here to subscribe.