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Early this morning, conservative blog The Daily Caller identified freelance copywriter and agency veteran Matt Rivitz as the founder and primary force behind Sleeping Giants, a social media group created to help pressure brands to pull their ads from Breitbart and other right-wing media entities.
Since just over a week after the 2016 election, Sleeping Giants used its Facebook and Twitter accounts to call out hundreds of brands that placed ads on the site once managed by Steve Bannon, former chief strategist for President Donald Trump.
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